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AI Insights · Timothy · July 2022

Top 5 Social Apps on Android in Colombia - Q2 2022

Discover the performance trends of the top 5 social apps on Android in Colombia during Q2 2022. Metrics include downloads, revenue, and active users, based on Sensor Tower data.

Top 5 Social Apps on Android in Colombia - Q2 2022

During the second quarter of 2022, the top social apps on the Android platform in Colombia experienced varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

TikTok saw a steady increase in weekly revenue, peaking at approximately $5.1K in the week of May 23. Weekly downloads fluctuated, reaching a high of 310K in mid-April before declining to around 178K by the end of June. Active users remained relatively stable, starting at 7.4M in late March and ending at 7.6M in late June.

Facebook Lite experienced a decline in weekly downloads, starting from 171K at the end of March and dropping to around 115K by late June. Active users showed a slight increase, peaking at 6.3M in mid-April before stabilizing at around 5.8M by the end of the quarter.

Instagram had a consistent performance in weekly downloads, with numbers varying between 111K and 213K throughout the quarter. Revenue saw a peak of $160 in late May. Active users hovered around 18M, showing minimal fluctuation during the period.

Facebook recorded a stable revenue trend, peaking at approximately $4K in mid-April. Weekly downloads showed a downward trend, starting at 97K in late March and decreasing to 80K by the end of June. Active users remained relatively constant, averaging around 14.8M throughout the quarter.

Litmatch—Make new friends saw a significant drop in weekly downloads, from 91K at the end of March to around 25K by late June. Revenue peaked at approximately $1.5K in early June. Active users also declined, starting at 331K in late March and ending at 285K by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2022